Flora Five's Louis Vuitton Pur Oudh attar is an alcohol-free, oil-based homage to the stripped-back minimalism of Louis Vuitton Pur Oudh — a fragrance built on almost nothing but agarwood itself. The oud opens front and centre, then two silken musk molecules, Helvetolide and Ambrettolide, polish its rough edges into a clean, glowing woody veil that persists for roughly 12–16 hours on skin.
Fragrance notes
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Top: Agarwood
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Heart: Helvetolide
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Base: Ambrettolide
| Top |
Heart |
Base |
Longevity |
Sillage |
Best for |
Inspired by |
| Agarwood |
Helvetolide (fruity musk) |
Ambrettolide (soft musk) |
12–16 hrs |
Strong (6–8 hrs) |
Oud purists, evenings |
Louis Vuitton Pur Oudh |
How it compares. Our attar captures the recognisable Pur Oudh accord — a single, unhurried oud line smoothed by transparent musks, with no florals or spice to distract. Because it's a concentrated oil with no alcohol, the opening is softer (no spray "blast"), it develops more slowly, sits closer to the skin, and lasts noticeably longer than an alcohol spray.
Alcohol-free and halal by formulation, this is the kind of oil traditionally dabbed before Friday prayers. Press a drop onto each wrist and one over the collarbone; your own warmth slowly unfolds the wood over the first hour. Give it a moment to sink in before dressing — rich oud oils and white cotton don't mix.
Available as a roll-on in 3 ml, 6 ml and 12 ml. Free shipping across India · Cash on delivery · 7-day return.
Frequently asked questions
What does Louis Vuitton Pur Oudh attar smell like?
Oud, essentially undressed. You get the true character of agarwood — woody, faintly sweet, a touch leathery with a whisper of smoke — held inside a soft cloud of musk that keeps it wearable and modern. There is no rose, no saffron, no vanilla: just wood and skin, in the best way.
How long does it last?
Roughly 12–16 hours on skin. Musk molecules like Ambrettolide are famously tenacious, so the drydown lingers well into the next day on clothing. Expect confident projection for the first six to eight hours before it settles into a warm halo that people notice when they lean in.
How is Flora Five's version different from the original Louis Vuitton Pur Oudh?
The original is an ultra-premium eau de parfum sold only in select boutiques; ours expresses the same wood-and-musk idea as a concentrated oil that costs a small fraction of that. Skipping alcohol means a quieter opening and a longer, closer wear — arguably a more traditional way to experience oud.
Is this a good first oud?
Yes — possibly the best in our range for beginners. Because the composition is deliberately minimal and the musks sand off any harshness, you learn exactly what oud smells like without barnyard shock. If you later graduate to heavier Hindi-style oudhs, you'll still return to this one for office-safe days.
Louis Vuitton Pur Oudh is a registered trademark of its respective owner. Flora Five is not affiliated with, endorsed by, or associated with them. This is an independent interpretation inspired by the scent profile — it is not the original and contains none of its materials. The name is referenced only to describe the fragrance's character.
At Flora Five, all our attars are meticulously crafted to maintain their authenticity and purity. Each blend is 100% oil-based and free from alcohol, ensuring a rich, long-lasting scent experience.
To preserve the integrity of our attars and protect them from contamination or loss of their distinctive scent profiles, we incorporate essential, non-toxic regulatory substances like antioxidants. These carefully chosen components ensure the longevity and stability of your attar without compromising safety.
While no additional ingredients in our formulations are inherently harmful, we recommend patch testing before full use to rule out any potential allergies. At Flora Five, your safety and satisfaction are as important as the elegance of our fragrances.
